Launching a direct-to-consumer (DTC) e-commerce platform for a 25-year-old rug manufacturer
For over 25 years, Prabhat International has been a leading manufacturer of high-quality, handcrafted rugs for businesses worldwide. To adapt to the modern market, they partnered with us to take a bold new step: launching PrabhatX, their first direct-to-consumer (DTC) brand. Our challenge was to build a premium e-commerce platform and brand identity from the ground up, translating a rich legacy of craftsmanship into a digital experience that could connect directly with a new generation of global customers.
What we did
Custom Shopify Theme Development
Shopify Backend Configuration
Visual Asset Generation (AI)
UI & UX Design
Copywriting
Sitemap & User Flow Design
Competitor Analysis
SEO Configuration
Speed Optimization
Timeline
Completed: June 2025
Duration: 9 weeks
Building a smart, scalable catalog architecture.
PrabhatX offers a complex line of products, each with multiple characteristics like color, style, and material. The challenge was to organize this catalog in a way that was both logical for the team to manage and intuitive for customers to browse. Our solution was to architect a smart data structure in the Shopify backend. We configured each product with detailed attributes and then implemented rules for automated collections. Now, when a new 'brown, shaggy' rug is added, it automatically appears in both the 'Brown Rugs' and 'Shaggy Rugs' collections, ensuring the backend is perfectly organized and seamlessly displayed on the front-end.
How we solved a lack of visuals with AI-generated product shots.
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Building a compelling website requires a wealth of high-quality visuals, but photoshoots are a major investment of time and resources. To overcome this, we used our AI-generated-visuals service to create all the necessary visual assets. We populated the site with on-brand lifestyle images and, most importantly, generated realistic product shots for their existing catalog. This provided a fast and cost-effective solution, delivering a premium, trustworthy impression without the traditional overhead.
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I’m incredibly impressed with how our entire website has come together. It looks fantastic. Samuel from the studio has a great eye for detail and strategy. Their effort and support were evident throughout the process, and we're thrilled to launch with such a professional and high-quality platform that perfectly captures our brand.
A Proof-of-Concept (PoC) is an internal project where we develop and refine our technical solutions. We believe client projects are for flawless execution, not live experiments. This reflects our commitment to never testing unproven processes with your time or budget.
Our process begins by researching real-world business challenges. We then build a complete solution for a hypothetical scenario, allowing us to validate our technical approach with key platforms and tools in a controlled environment. By the time we recommend a solution, it has already been rigorously tested and proven to be reliable and effective.
What you see in this project is a tangible demonstration of an in-house capability we can confidently deliver for you. We showcase our PoC projects alongside client work to give you a broader, more transparent view of our full range of expertise.
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Projects start from HK$55,800