A modern look & full content control: a website transformation for an industrial leader
MetroSteel Group, a distinguished leader in steel supply and fabrication with over 60 years of history in Hong Kong and the Greater Bay Area, sought to revitalize their online presence to reflect their modern capabilities and expansive reach. Facing the challenge of an outdated website and the need for seamless content management across crucial sections like careers, projects, news, services, and investor relations, MetroSteel Group also required robust localization support for their diverse audience. Our studio stepped in to provide a comprehensive digital solution, addressing their unique business needs and transforming their web platform into a dynamic, user-friendly, and fully localized experience.
What we did
Webflow Development
UI & UX Design
Multilingual Integration
Copywriting
CMS Configuration
Sitemap & User Flow Design
Competitor Analysis
Timeline
Completed: April 2025
Duration: 6 weeks
Instant content updates: from a simple form to a live page.
MetroSteel needed the ability to update key business information—from new portfolio projects to career openings and investor news—without relying on a developer. We built a comprehensive and intuitive content management system (CMS) in Webflow that gives their team exactly that. Now, they can simply fill out a form on the backend to instantly create or update any page, knowing the content will always be displayed perfectly on our custom-designed templates.
A seamless bilingual experience (English/Chinese).
Given MetroSteel Group's operational footprint across Hong Kong and the Greater Bay Area, a robust localization strategy was paramount to effectively engage their diverse client base. Our solution delivered a seamless bilingual experience, supporting both English and Traditional Chinese content throughout the entire website. This comprehensive localization ensures that all visitors, regardless of their preferred language, can access vital information about MetroSteel Group's services, projects, and history with clarity and cultural relevance, ultimately broadening their reach and strengthening their regional presence.
A Proof-of-Concept (PoC) is an internal project where we develop and refine our technical solutions. We believe client projects are for flawless execution, not live experiments. This reflects our commitment to never testing unproven processes with your time or budget.
Our process begins by researching real-world business challenges. We then build a complete solution for a hypothetical scenario, allowing us to validate our technical approach with key platforms and tools in a controlled environment. By the time we recommend a solution, it has already been rigorously tested and proven to be reliable and effective.
What you see in this project is a tangible demonstration of an in-house capability we can confidently deliver for you. We showcase our PoC projects alongside client work to give you a broader, more transparent view of our full range of expertise.
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Projects start from HK$55,800